Creating valuable content is about answering questions, providing resources, suggesting new ideas, and establishing a good relationship with your customers and followers.
Good content can include:
Blog posts on industry topics
Press releases on industry or company news
FAQs on customer service topics
White paper with industry insight
Case studies of your work
How-to guide on a new product
Video reviews or tutorials
Video tour of your office, facilities, or accommodations
Podcasts on industry insights
Recorded interviews with other industry leaders or partners
Infographic on strategy ideas, product specs, or industry statistics
Strong imagery of products, facilities, or previous work
PowerPoint presentation on a new strategy
